The Cattanooga Urbanist Society is a grass-roots organization who take action within their city. They were tired of their city taking months, if not years to complete projects that would make the city more human centric and pedestrian friendly, so they took matters into their own hands. Their core identity is DIY and that heavily inspired their logo and branding. The first Urbanist Society was planted in Chattanooga, TN and they wanted the branding to be flexible incase they choose to expand into other cities. The logo also needed to be made into a spray paint stencil, allowing them to tag their projects thought the city.

Along with branding, we created a new website for the Urbanist Society. The website needed to be a hub of information, along with the capabilities of capturing potential volunteers and people interested in planting their own Urbanist Society in their city.